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This Online MBA with a specialization in Digital Marketing Management appears highly worthwhile due to:

  • QS Ranked Online MBA: India’s only Online MBA ranked by QS, 2024 Asia Pacific Top 10 (this applies to the overall Online MBA program, of which Digital Marketing Management is a specialization).

  • Comprehensive Knowledge: Gains comprehensive knowledge, hands-on experience, and strategic acumen.

  • Industry Relevance: Addresses the necessity of digital marketing skills in today's thriving digital world.

  • Keeps You at Forefront: Aims to bridge the knowledge gap and keep students at the forefront of technological trends.

  • Global Education: Experience a truly global education with renowned international faculty.

  • Personalized Learning: Through a unique option of choice-based credit and dedicated academic support.

  • Real-World Projects: Live projects & case studies to help succeed in the industry.

  • Accreditation and Recognition: WASC Accreditation (USA), WES Recognition, QAA (UK) Accreditation.

  • Comprehensive Digital Ecosystem: Amigo app, Prof. Ami (AI-Powered Personal Tutor), Industry Certifications, Internship Opportunities, AI-Powered Career Discovery Platform, beSocial App.

  • Campus Access & Offline Events: Offers unique opportunities for online students to attend orientation, mid-year meetups, and convocation on Amity campuses, blending digital convenience with real-world connection.

MBA with specialization in Digital Marketing ManagementShare

Program Overview

Prerequisites

Graduation in any discipline with 40% marks (or passing an entrance test if below 40%). Sufficient knowledge and understanding of the English Language. For foreign education, a Certificate of Equivalence from the Association of Indian Universities.

Amity University Online's MBA with a specialization in Digital Marketing Management is globally ranked by QS. This program is designed to provide comprehensive knowledge, hands-on experience, and strategic acumen essential for excelling in the dynamic field of digital marketing. It aims to bridge the knowledge gap in a rapidly digitalizing world, ensuring a thorough understanding of current and future technological trends in marketing.

Program Highlights

Everything you need to know at a glance

Course Type

Any

Program Fees

₹1,99,000

Duration

2.0 Years

Placement Assistance

No

Global Ranking

#10

Language

English

Subjects & Syllabus

Semester 1:

  • Managerial Economics

  • Statistics for Management

  • Professional Communication

  • Accounting for Managers

  • Marketing Management

Semester 2:

  • Legal Aspects of Business

  • Business Research Methods

  • Financial Management

  • Human Resource Management

  • Conflict Resolution and Management

Semester 3:

  • Digital Customer Analytics

  • Digital journey with Brand Management

  • Minor Project

  • Performance Marketing

  • Professional Ethics

  • Social Media and Technology Marketing

  • Strategic Management

Semester 4:

  • Digital Commerce - Reinventing Business Models

  • Digital Marketing

  • Major Project

  • Management in Action - Social Economic and Ethical Issues

  • Marketing Analytics - Data Tools and Techniques

Accreditation & Approvals

Accreditation

Not Available

No approvals available.

Top Specializations

Explore the trending domains and specializations in the industry

The top specialization for this MBA program is Digital Marketing Management.

Financial Information

Program Fees

₹1,99,000

Scholarships

🎓 Scholarship Opportunities for MBA Students Amity University Online offers a range of scholarships and fee concessions to make quality education more accessible. 1. Divyaang Scholarship (Persons with Disabilities) Benefit: 20% fee reduction Eligibility: Must provide a valid government-issued disability certificate. 2. Defence Personnel Scholarship Benefit: 20% fee reduction Eligibility: Minimum of 2 years of service in the armed forces with a valid Defence Identity Card. 3. Amity Alumni Scholarship Benefit: 20% fee reduction Eligibility: Must be a graduate or postgraduate alumni of Amity University. 4. Merit-Based Scholarship Benefit: 20% fee reduction Eligibility: Must have achieved at least 85% aggregate marks in the most recent qualifying degree. 5. Sports Scholarship (CHAMPS) Benefit: 30% to 100% scholarship Eligibility: Participation at the state, national, or international level with valid recognition from a certified sports authority or federation. 💸 Additional Concessions Full Program Fee Payment Discount Benefit: 8% to 12% reduction Eligibility: Applicable when the complete program fee is paid upfront. Annual Fee Payment Discount Benefit: 5% reduction Eligibility: Available upon upfront payment of the annual fee. ⚠️ Note: Scholarship approval is contingent upon document verification. Students may only claim one scholarship or discount offer at a time. Applicants not meeting the listed criteria may opt for an Instant Scholarship Test to determine eligibility.

Loan & EMI Options

  • Zero-cost EMI option available.

  • 24 Months Zero Cost EMI: ₹8,292 per month.

Eligibility & Duration

Program Duration:

2 Years

Eligibility Criteria

For Indian Applicants:

  • Ideal for marketing professionals, brand managers, and entrepreneurs aiming to strengthen their presence through digital platforms.

  • Suitable for business leaders, product owners, and working professionals seeking to enhance their digital marketing proficiency for career advancement.

  • Candidates must hold a recognized undergraduate degree (3 or 4 years) in any discipline.

  • A minimum of 40% aggregate marks in the qualifying examination is required.

    • Applicants scoring below 40% may still be eligible upon clearing an entrance test.

  • Strong command of written and spoken English is essential.

For International Applicants:

  • Must hold a valid bachelor’s degree comparable to Indian qualifications.

  • Proficiency in English (verbal and written) is mandatory.

  • A Certificate of Equivalence from the Association of Indian Universities (AIU) is required to validate foreign academic credentials for admission into Indian universities.
    (For details, visit AIU website)

Outcomes & Value

Is it Worth it?

This Online MBA with a specialization in Digital Marketing Management appears highly worthwhile due to:

  • QS Ranked Online MBA: India’s only Online MBA ranked by QS, 2024 Asia Pacific Top 10 (this applies to the overall Online MBA program, of which Digital Marketing Management is a specialization).

  • Comprehensive Knowledge: Gains comprehensive knowledge, hands-on experience, and strategic acumen.

  • Industry Relevance: Addresses the necessity of digital marketing skills in today's thriving digital world.

  • Keeps You at Forefront: Aims to bridge the knowledge gap and keep students at the forefront of technological trends.

  • Global Education: Experience a truly global education with renowned international faculty.

  • Personalized Learning: Through a unique option of choice-based credit and dedicated academic support.

  • Real-World Projects: Live projects & case studies to help succeed in the industry.

  • Accreditation and Recognition: WASC Accreditation (USA), WES Recognition, QAA (UK) Accreditation.

  • Comprehensive Digital Ecosystem: Amigo app, Prof. Ami (AI-Powered Personal Tutor), Industry Certifications, Internship Opportunities, AI-Powered Career Discovery Platform, beSocial App.

  • Campus Access & Offline Events: Offers unique opportunities for online students to attend orientation, mid-year meetups, and convocation on Amity campuses, blending digital convenience with real-world connection.

Career Scope

This program prepares individuals for a range of roles in the digital marketing landscape.

Potential Job Roles:

  • Entry Level: Creative Assistant, Content Strategist, Social Media Coordinator, SEM Specialist, Content Creator.

  • Mid Level: Marketing Data Analyst, Community Manager, Content Marketing Manager, Conversion Rate Optimizer, Inbound Marketing Manager.

  • Advanced Level: Digital Brand Manager, Creative Director, Digital Marketing Manager, SEO Marketing Manager, Head of Social Marketing.

Support & Opportunities

No placement or internship opportunities mentioned.

Student Reviews

Rahul Sharma

One of the best universities in India! The faculty is very supportive and the curriculum is industry-relevant.

Pooja Mehta: Absolutely agree! I had a similar experience.

Sneha Patel

The online BBA course was well-structured. Would’ve appreciated more live interaction sessions though.

Karan: Same here, recorded lectures were good but live doubt-solving was limited.

Arjun Verma

Decent experience overall. Some subjects were excellent while others felt rushed. Placement support could be better.

Nisha Reddy

The course material was outdated and communication was poor. Not what I expected from such a reputed university.

Manish: Thanks for the heads-up. Was considering this program.

Amitabh Roy

Very disappointing experience. No proper support or feedback system. I regret enrolling.

Priya Nair

Loved the flexibility and the pace of learning. Would recommend for working professionals!

Vikram Singh

Average. The course has potential but lacks execution in a few areas. Good for self-motivated learners.

Ritika Kapoor

Super smooth admission process and great support team. Helped me upskill while managing a full-time job.

Harshita: That’s encouraging to hear, thanks!

Frequently Asked Questions

Yes, Amity Online holds WASC (USA) and QAA (UK) accreditations, and its degrees are WES-recognized.

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