Amity University Online BBA with Data Analytics specialization is highly worthwhile. It's India's first UGC-entitled online BBA program with this specialization, providing a credible and globally recognized degree. The collaboration with HCLTech offers unparalleled industry exposure and internship opportunities, which is a significant advantage in the competitive job market. The comprehensive curriculum, blending business fundamentals with in-demand data skills (Python, R, Tableau, PowerBI, SQL), ensures graduates are well-equipped for modern business roles. The flexible online format, advanced learning tools, and dedicated career services make it a holistic and impactful learning experience, positioning graduates for success in the rapidly growing field of data analytics. The availability of zero-cost EMI options further enhances its accessibility and value.
ShareProgram Overview
Prerequisites
Completion of 10+2 (or equivalent) from a recognized board, along with demonstrable proficiency in the English language.
The Bachelor of Business Administration (Online BBA) with specialization in Data Analytics at Amity University Online is a UGC-entitled program designed to equip students with a powerful blend of core business acumen and cutting-edge data analytics skills. This 3-year (6-semester) undergraduate program immerses students in fundamental business subjects such as finance, marketing, and management, while also providing in-depth training in statistical analysis, data mining, and machine learning.
A significant highlight of this program is its collaboration with HCLTech. This partnership provides students with industry-relevant learning experiences and the opportunity to gain practical exposure through internships with HCLTech as part of their major projects. The curriculum is meticulously crafted to empower graduates to collect, analyze, and interpret data effectively, enabling them to drive strategic business decisions in diverse industries. Students will learn essential programming languages like Python and R for data manipulation and analysis.
Amity Online distinguishes itself through its robust learning model, featuring over 350 hours of video lectures, real-world projects, and case studies. The program is globally recognized, holding accreditations from WASC (USA), WES (Canada & USA), and QAA (UK), facilitating pathways for higher studies and global career mobility. With advanced digital tools like the "Amigo" app for mobile learning and "Prof. Ami," an AI-powered personal tutor, learning is flexible and personalized. Comprehensive career services, including an AI-powered career discovery platform, mock interviews, resume building, and access to a wide network of hiring partners, ensure students are industry-ready upon graduation. Ethical considerations and data privacy are also integral components of the curriculum.
Program Highlights
Everything you need to know at a glance
Course Type
Any
Program Fees
₹9,375 per month (for 24 months, interest-free)
Duration
3.0 Years
Placement Assistance
No
Global Ranking
#33
National Ranking
#32
Language
English
Subjects & Syllabus
The Bachelor of Business Administration with a specialization in Data Analytics is structured across six semesters. The curriculum is designed to provide a strong foundation in business administration while integrating specialized data analytics modules.
Semester-wise Syllabus:
Semester 1:
Accounting Fundamentals
Business Communication
Management Foundation
Principles of Marketing
Business Statistics
Semester 2:
Individual Excellence and Social Dynamic
IT Applications in Business
Environmental Studies
Fundamentals of Financial Management
Fundamentals of Human Resource Management
Semester 3:
Principles of Organisational Behavior
Essentials of Production and Operations Management
Research Methods for Managers
Fundamentals of Data and Data Management
Semester 4:
Fundamentals of Entrepreneurship
Principles of Consumer Behavior
Operations Research
Data Engineering Tools & Working with Big Data Architecture & its Application
Semester 5:
Marketing in the Digital Age
Professional Ethics
Business Strategy
Managing Customer Relationships
Understanding of Statistical Analytics
Semester 6:
Dissertation
Exploratory Data Analysis and Visualisation using Python/Tableau for Leads
Data Analytics in Marketing & Market Research
Additional relevant skills mentioned in the context of the specialization include: Domain Analytics - Financial Analytics, Domain Analytics - Marketing Analytics, Dashboarding and Storytelling using Tableau, Dashboarding and Storytelling using PowerBI, Database Management using SQL and MongoDB.
Accreditation & Approvals
Accreditation
Not Available
No approvals available.
Top Specializations
Explore the trending domains and specializations in the industry
Financial Information
Program Fees
₹9,375 per month (for 24 months, interest-free)
Scholarships
Attractive scholarships are available to eligible students. While specific details for BBA Data Analytics might require direct inquiry, general scholarships at Amity Online include: Merit-Based Scholarship: Up to 20% fee reduction for strong academic performance (e.g., minimum 85% aggregate in previous qualification). Divyaang Scholarship: 20% scholarship for Persons with Special Needs. Defence Personnel Scholarship: 20% scholarship for minimum 2 years of service. Amity University Alumni Scholarship: 20% fee reduction for UG/PG alumni. Sports Scholarship (CHAMPS): 30-100% fee reduction for state, national, or international-level sportspersons. Discounts for Full/Annual Fee Payment: 8-12% discount for full program fee payment (UG programs) and 5% for annual fee payment. Scholarship approval is subject to document verification and specific eligibility criteria. Only one scholarship or offer can be availed at a time.
Loan & EMI Options
Amity University Online offers Zero-cost EMI options, allowing students to pay through convenient monthly installments of ₹9,375 (interest-free for 24 months) to manage financial commitments effectively.
Eligibility & Duration
Eligibility Criteria:
For Indian students: Completion of 10th Class Certificate (completing 10 years of formal schooling) and 12th Class Certificate (completing 12 years of formal schooling) from a recognized Board/University.
For Foreign students: O Level Certificate (completing 10 years of formal schooling) and A Level Certificate (completing 12 years of formal schooling). A diploma is not acceptable. A Certificate of equivalence from the Association of Indian Universities (AIU) is required for any student with foreign education to apply to any university in India.
Applicant must possess sufficient knowledge and understanding of English language and communication.
Candidates whose first language is not English must have completed at least three (3) years of their academic qualification under English medium.
The program is ideal for fresh 10+2 pass-out students, aspirants seeking a career in business management, and entrepreneurs looking to enhance their skills in business management and data analysis.
Duration: 3 years (36 months).
Outcomes & Value
Is it Worth it?
Amity University Online BBA with Data Analytics specialization is highly worthwhile. It's India's first UGC-entitled online BBA program with this specialization, providing a credible and globally recognized degree. The collaboration with HCLTech offers unparalleled industry exposure and internship opportunities, which is a significant advantage in the competitive job market. The comprehensive curriculum, blending business fundamentals with in-demand data skills (Python, R, Tableau, PowerBI, SQL), ensures graduates are well-equipped for modern business roles. The flexible online format, advanced learning tools, and dedicated career services make it a holistic and impactful learning experience, positioning graduates for success in the rapidly growing field of data analytics. The availability of zero-cost EMI options further enhances its accessibility and value.
Career Scope
Graduates of the Online BBA with a specialization in Data Analytics are prepared for a diverse range of roles across various industries where data-driven decision-making is crucial.
Entry-Level Roles:
Data Analyst
Business Analyst
Management Trainee
Marketing Coordinator
Financial Analyst
Business Development Associate
Operations Executive
Mid-Level Roles (with experience):
Operations Manager
Marketing Manager (with a data focus)
Human Resources Manager (with a data focus)
Financial Controller
Business Intelligence Specialist
Advanced-Level Roles (with significant experience):
Chief Operating Officer (COO)
Director of Marketing (Data-driven)
Director of Finance
Chief Executive Officer (CEO)
Business Development Director
Senior Data Analyst/Scientist
These roles can be found in sectors such as IT and consulting, financial services, e-commerce, retail, healthcare, manufacturing, and marketing.
Average Salary
₹8.35 / year
Support & Opportunities
No placement or internship opportunities mentioned.
Student Reviews
Rahul Sharma
One of the best universities in India! The faculty is very supportive and the curriculum is industry-relevant.
Pooja Mehta: Absolutely agree! I had a similar experience.
Sneha Patel
The online BBA course was well-structured. Would’ve appreciated more live interaction sessions though.
Karan: Same here, recorded lectures were good but live doubt-solving was limited.
Arjun Verma
Decent experience overall. Some subjects were excellent while others felt rushed. Placement support could be better.
Nisha Reddy
The course material was outdated and communication was poor. Not what I expected from such a reputed university.
Manish: Thanks for the heads-up. Was considering this program.
Amitabh Roy
Very disappointing experience. No proper support or feedback system. I regret enrolling.
Priya Nair
Loved the flexibility and the pace of learning. Would recommend for working professionals!
Vikram Singh
Average. The course has potential but lacks execution in a few areas. Good for self-motivated learners.
Ritika Kapoor
Super smooth admission process and great support team. Helped me upskill while managing a full-time job.
Harshita: That’s encouraging to hear, thanks!
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