Amity University Online Bachelor of Arts (Journalism and Mass Communication) program is highly worthwhile. It offers a UGC-entitled, globally recognized degree that equips students with versatile skills applicable across the rapidly evolving media and communication industry. The program's flexible online format, advanced learning tools (Amigo app, Prof. Ami), and dedicated career services make it an excellent choice for those seeking quality education without geographical or time constraints. Its strong national and international accreditations (WASC, WES, QAA) ensure the degree's value for both domestic and global career and higher education pursuits. The provision of zero-cost EMI options further enhances its accessibility and value.
Any
36 Months
National Rank: 32
ShareProgram Overview
Prerequisites
Completion of 10+2 (or equivalent) from a recognized board/institution, along with demonstrable proficiency in the English language.
The Bachelor of Arts in Journalism and Mass Communication (Online BAJMC) at Amity University Online is a UGC-entitled, 3-year (6-semester) undergraduate program designed to provide a comprehensive exploration of theoretical concepts and practical aspects in the dynamic fields of journalism and mass communication. This program is specifically crafted to equip students with essential skills in writing, reporting, editing, and multimedia production, preparing them for a robust career in the media industry. Learners gain a deep understanding of communication theories, media ethics, laws, and the evolving landscape of digital media, alongside practical training in print, broadcast, and online journalism.
A significant advantage of this program is its flexible online format, which includes over 350 hours of video lectures, the "Amigo" app for mobile learning, and "Prof. Ami," an AI-powered personal tutor, ensuring learning is accessible and personalized. Amity University Online is globally recognized, holding accreditations from WASC (USA), WES (Canada & USA), and QAA (UK), which ensures international recognition and facilitates pathways for higher studies and global career mobility. The curriculum emphasizes real-world projects and case studies, connecting theoretical knowledge with practical application in areas like advertising, public relations, film-making, and digital marketing. Additionally, comprehensive career services, including an AI-powered career discovery platform, mock interviews, resume building, and connections with over 500 hiring partners, ensure students are well-prepared for the industry upon graduation.
Program Highlights
Everything you need to know at a glance
Course Type
Any
Program Fees
₹ 58,000 per year
Duration
3.0 Years
Placement Assistance
No
Global Ranking
#33
National Ranking
#32
Language
English
Subjects & Syllabus
The Bachelor of Arts (Journalism and Mass Communication) is a three-year (six-semester) program.
Semester-wise Syllabus:
Semester 1: Mass Communication Models and Theory, Print Journalism, Graphics and Visual Communication, Business Communication.
Semester 2: Introduction to Radio and Audio Technique, Photography Theory and Practice, Media Ethics and Laws, Environmental Studies.
Semester 3: Advertising Concepts, Introduction to Television Production, Introduction to Media Research, Global Media Scenario, Individual Excellence and Social Dynamics.
Semester 4: Online Journalism and Digital Media, PR Concepts, Communication for Sustainable Development, Principles of Marketing-1, Writing for Specialism.
Semester 5: Event Management Concepts, Film Making Techniques, Client Servicing and Creatives, Brand Management, Professional Ethics.
Semester 6: PR and Campaign Planning, Major Project, Camera Operations, Digital Marketing and Content Development, Ad. Production and Campaign Planning.
(Note: The syllabus also covers core aspects like news writing, feature writing, editing, page layout, camera operations, sound editing, scriptwriting, SEO, digital storytelling, content creation for social media, email marketing, graphic design, and research methods.)
Accreditation & Approvals
Accreditation
Not Available
No approvals available.
Top Specializations
Explore the trending domains and specializations in the industry
Journalism and Mass Communication (covering Print
Broadcast
Digital Media
PR
Advertising).
Financial Information
Program Fees
₹ 58,000 per year
Scholarships
Attractive scholarships are available to eligible students. While specific details might require direct inquiry, Amity Online provides various scholarships, including Merit-Based Scholarships, Divyaang Scholarship (for Persons with Special Needs), Defence Personnel Scholarship, and Amity University Alumni Scholarship. Scholarship approval is subject to document verification and specific eligibility criteria. Only one scholarship or offer can be availed at a time.
Loan & EMI Options
Amity University Online offers Zero-cost EMI options, allowing students to pay through convenient monthly installments of ₹7,083 (interest-free for 24 months). This removes financial obstacles from learning.
Eligibility & Duration
Eligibility Criteria:
For Indian students: Successful completion of 10th Class Certificate (completing 10 years of formal schooling) and 12th Class Certificate (completing 12 years of formal schooling) from a recognized Board/University.
For Foreign students: O Level Certificate (completing 10 years of formal schooling) and A Level Certificate (completing 12 years of formal schooling). A diploma is not accepted. A Certificate of equivalence from the Association of Indian Universities (AIU) is required for any student with foreign education to apply to any university in India.
Applicant must possess sufficient knowledge and understanding of English language and communication. Candidates whose first language is not English must have completed at least three (3) years of their academic qualification under English medium.
Ideal for 10+2 pass-out students or aspirants seeking careers in print journalism, photojournalism, TV production & writing, web journalism, radio production, social media, public relations, advertising, event management, and corporate communication.
Duration: 3 years (36 months).
Outcomes & Value
Is it Worth it?
Amity University Online Bachelor of Arts (Journalism and Mass Communication) program is highly worthwhile. It offers a UGC-entitled, globally recognized degree that equips students with versatile skills applicable across the rapidly evolving media and communication industry. The program's flexible online format, advanced learning tools (Amigo app, Prof. Ami), and dedicated career services make it an excellent choice for those seeking quality education without geographical or time constraints. Its strong national and international accreditations (WASC, WES, QAA) ensure the degree's value for both domestic and global career and higher education pursuits. The provision of zero-cost EMI options further enhances its accessibility and value.
Career Scope
Graduates of the Online BAJMC program from Amity University Online are prepared for diverse career paths in media, journalism, public relations, advertising, and digital communication.
Entry Level Roles:
Reporter
Content Writer
Social Media Coordinator
News Analyst
Junior Editor
Photojournalist
Copy Editor
Radio Jockey / Video Jockey
Mid Level Roles (with experience):
News Editor
Public Relations Specialist / Public Relations Officer
Media Planner
Copywriter
Broadcast Producer
Digital Strategist
Event Manager
Feature Writer
TV Correspondent
Advanced Level Roles (with significant experience):
Senior Journalist
Public Relations Manager
Media Director
Chief Editor
Communications Director
Media Consultant
Film Director (with further specialization/experience)
Average Salary
₹5 / year
Support & Opportunities
No placement or internship opportunities mentioned.
Student Reviews
Rahul Sharma
One of the best universities in India! The faculty is very supportive and the curriculum is industry-relevant.
Pooja Mehta: Absolutely agree! I had a similar experience.
Sneha Patel
The online BBA course was well-structured. Would’ve appreciated more live interaction sessions though.
Karan: Same here, recorded lectures were good but live doubt-solving was limited.
Arjun Verma
Decent experience overall. Some subjects were excellent while others felt rushed. Placement support could be better.
Nisha Reddy
The course material was outdated and communication was poor. Not what I expected from such a reputed university.
Manish: Thanks for the heads-up. Was considering this program.
Amitabh Roy
Very disappointing experience. No proper support or feedback system. I regret enrolling.
Priya Nair
Loved the flexibility and the pace of learning. Would recommend for working professionals!
Vikram Singh
Average. The course has potential but lacks execution in a few areas. Good for self-motivated learners.
Ritika Kapoor
Super smooth admission process and great support team. Helped me upskill while managing a full-time job.
Harshita: That’s encouraging to hear, thanks!
Frequently Asked Questions
Graduates can pursue careers as reporters, content writers, social media managers, public relations specialists, news editors, digital strategists, broadcast producers, and many more in media, advertising, and corporate communication sectors.
Comments (0)
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