Amity University Online BBA program is highly worthwhile. It offers a UGC-entitled and globally recognized degree, validated by accreditations from WASC (USA), QAA (UK), and WES (Canada & USA), ensuring its credibility worldwide. The industry-aligned curriculum, focus on real-world projects, and integrated career services (including AI-powered platforms, mock interviews, and guaranteed internships/placements) significantly enhance employability. The flexible online format, combined with advanced learning tools and accessible EMI options, makes it an excellent choice for individuals seeking quality business education without compromising their existing commitments. The strong emphasis on practical skills, personalized learning, and a vibrant online community further adds to its value.
ShareProgram Overview
Prerequisites
Completion of 10+2 or its equivalent from a recognized board, with sufficient English language proficiency.
The Online Bachelor of Business Administration (BBA) program from Amity University Online is a three-year, six-semester undergraduate degree recognized by the University Grants Commission (UGC). Designed to develop strong leadership and business management capabilities, the program provides learners with a comprehensive understanding of essential business principles and functional disciplines. Its flexible online format enables students to balance their education with work, personal life, or other commitments while engaging in an interactive and collaborative learning environment.
This program holds global recognition, with accreditations from reputed international bodies such as the Western Association of Schools and Colleges (WASC - USA), Quality Assurance Agency (QAA - UK), and acceptance by World Education Services (WES) for academic and career pursuits in Canada and the USA.
The curriculum is enriched with more than 550 hours of video content, a choice-based credit system for tailored learning experiences, and a focus on experiential learning through industry-oriented case studies and practical projects. Learners gain access to innovative tools like the Amigo app for seamless mobile learning and Prof. Ami, an AI-powered virtual assistant offering academic guidance around the clock.
To support career growth, Amity Online provides extensive placement assistance, including resume development, mock interviews, career counseling, and internships through its strong corporate network. These features ensure that students graduate with not just a degree but also the skills and confidence to thrive in the global business world.
Program Highlights
Everything you need to know at a glance
Course Type
Any
Program Fees
₹6,875 per month
Duration
3.0 Years
Placement Assistance
No
Global Ranking
#33
National Ranking
#32
Language
English
Subjects & Syllabus
The Online BBA curriculum is structured to provide a strong foundation in business administration principles and practices across six semesters.
Semester-wise Subjects (may have slight variations based on specialization/updates):
Semester 1: Accounting Fundamentals, Principles of Marketing, Management Foundation, Business Statistics, Business Communication.
Semester 2: Fundamentals of Human Resource Management, Fundamentals of Financial Management, Individual Excellence and Social Dynamics, IT Applications in Business, Environmental Studies.
Semester 3: Principles of Organizational Behaviour, Essentials of Production and Operations Management, Research Methods for Managers, Cross Cultural Management, Financial Markets and Services.
Semester 4: Operations Research, Principles of Consumer Behaviour, Fundamentals of Entrepreneurship, Sales and Distribution Management, Fundamentals of Project Management. (Electives from this semester or later, including specialized topics like Data Engineering Tools and working with Big Data Architecture and its Application, depending on chosen specialization.)
Semester 5: Marketing in Digital Age, Business Strategy, Professional Ethics, Managing Customer Relationships (Elective), Financial Planning (Elective), Quality Management (Elective). (Other electives like Understanding of Statistical Analytics might be available).
Semester 6: Fundamentals of International Human Resource Management, Brand Management, Fundamentals of Retailing, Dissertation. (Other electives like Exploratory Data Analysis and Visualisation using Python/Tableau for Leads, Data Analytics in Marketing & Market Research might be available).
The curriculum emphasizes a blend of theoretical knowledge and practical skills, preparing students for diverse roles in the business world.
Accreditation & Approvals
Accreditation
Not Available
No approvals available.
Top Specializations
Explore the trending domains and specializations in the industry
Financial Information
Program Fees
₹6,875 per month
Scholarships
Attractive scholarships are available. These include: Merit-Based Scholarship: Up to 20% fee reduction for academic excellence (minimum 85% aggregate in previous qualification). Divyaang (for Persons with special needs): 20% scholarship with a valid certificate of disability. Defence Personnel: 20% scholarship for minimum 2 years of service with a valid Identity Card number. Amity University Alumni: 20% fee reduction for UG/PG alumni. Sports Scholarship (CHAMPS): 30-100% fee reduction for state, national, or international-level sportspersons. Discounts for Full/Annual Fee Payment: 8-12% discount for full program fee payment (UG programs) and 5% for annual fee payment. Scholarship approval is subject to document verification and specific eligibility criteria. Students are eligible for only one scholarship or offer at a time.
Loan & EMI Options
Amity University Online offers Zero-cost EMI options, making the program financially accessible with interest-free payment plans.
Eligibility & Duration
Eligibility:
For Indian students: Completion of 10th Class Certificate (completing 10 years of formal schooling) and 12th Class Certificate (completing 12 years of formal schooling) from a recognized Board/University.
For Foreign students: O Level Certificate (completing 10 years of formal schooling) and A Level Certificate (completing 12 years of formal schooling). A diploma is not accepted. A Certificate of equivalence from the Association of Indian Universities (AIU) is required for any student with foreign education to apply to any university in India.
Applicant must possess sufficient knowledge and understanding of the English language and communication.
Ideal for fresh 10+2 pass-out students, aspirants seeking a career in business management, and entrepreneurs looking to enhance their skills.
Duration: 3 years (36 months).
Outcomes & Value
Is it Worth it?
Amity University Online BBA program is highly worthwhile. It offers a UGC-entitled and globally recognized degree, validated by accreditations from WASC (USA), QAA (UK), and WES (Canada & USA), ensuring its credibility worldwide. The industry-aligned curriculum, focus on real-world projects, and integrated career services (including AI-powered platforms, mock interviews, and guaranteed internships/placements) significantly enhance employability. The flexible online format, combined with advanced learning tools and accessible EMI options, makes it an excellent choice for individuals seeking quality business education without compromising their existing commitments. The strong emphasis on practical skills, personalized learning, and a vibrant online community further adds to its value.
Career Scope
Graduates of the Online BBA program from Amity University are well-prepared for diverse roles across various industries. The program equips them with a comprehensive understanding of business principles, making them suitable for roles in management, finance, marketing, human resources, operations, and more.
Entry Level: Management Trainee, Financial Analyst, Marketing Coordinator, Operations Executive, Business Development Associate, Sales Executive, HR Executive.
Mid Level: Operations Manager, Marketing Manager, Business Analyst, Human Resources Manager, Financial Controller, Research and Development Manager.
Advanced Level: Chief Operating Officer (COO), Director Marketing, Director Finance, Chief Executive Officer (CEO), Business Development Director, Business Consultant, Supply Chain Manager.
Industries that actively recruit BBA graduates include: Management Consulting, Financial Services (Banking, Investment), Healthcare, Digital Marketing, Travel and Tourism, IT, Retail, FMCG, and various government sectors.
Average Salary
₹4 / year
Support & Opportunities
No placement or internship opportunities mentioned.
Student Reviews
Rahul Sharma
One of the best universities in India! The faculty is very supportive and the curriculum is industry-relevant.
Pooja Mehta: Absolutely agree! I had a similar experience.
Sneha Patel
The online BBA course was well-structured. Would’ve appreciated more live interaction sessions though.
Karan: Same here, recorded lectures were good but live doubt-solving was limited.
Arjun Verma
Decent experience overall. Some subjects were excellent while others felt rushed. Placement support could be better.
Nisha Reddy
The course material was outdated and communication was poor. Not what I expected from such a reputed university.
Manish: Thanks for the heads-up. Was considering this program.
Amitabh Roy
Very disappointing experience. No proper support or feedback system. I regret enrolling.
Priya Nair
Loved the flexibility and the pace of learning. Would recommend for working professionals!
Vikram Singh
Average. The course has potential but lacks execution in a few areas. Good for self-motivated learners.
Ritika Kapoor
Super smooth admission process and great support team. Helped me upskill while managing a full-time job.
Harshita: That’s encouraging to hear, thanks!
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