Master of Business Administration in General Management | Programs and Admission at APS Admission Panel

Any

24 Months

Why Choose the Online MBA in General Management?

1. QS-Ranked Global Program
Amity Online’s MBA is among the top 10 Online MBA programs in Asia-Pacific (QS Rankings 2024), underscoring its academic excellence and global recognition. The General Management specialization benefits from the strength of this prestigious ranking.

2. Holistic Leadership Training
The program is crafted to nurture future business leaders with expertise across core domains such as Marketing, Finance, Operations, and Strategy.

3. Practice-Driven Curriculum
Students engage with real-world case studies and participate in industry-relevant projects, blending academic concepts with hands-on learning.

4. Strategic Thinking & Team Leadership
Develop the critical skills needed to make high-impact business decisions, manage diverse teams, and lead organizations toward sustained growth.

5. Second-Year Specialization
Gain the flexibility to tailor your education by selecting a specialization track in the second year aligned with your career interests.

6. International Faculty Exposure
Learn from global experts and experienced professionals, gaining insights into international business practices and trends.

7. Innovative Learning Platform
Study through a dynamic Learning Management System (LMS) enhanced by a flipped classroom approach for active and flexible learning.

8. Customized Academic Journey
Choose from elective courses through a choice-based credit system, allowing for a personalized and career-focused academic path.

9. Career Growth Support
Access job fairs, placement assistance, resume-building workshops, and guidance from career coaches—backed by a vast network of hiring partners.

10. Industry-Focused Training
Participate in live projects and case-based assignments to build real-time problem-solving abilities and practical business acumen.

11. Globally Accredited
The program is accredited by international bodies such as WASC (USA), QAA (UK), and recognized by WES, ensuring global credibility.

12. Rich Digital Ecosystem
Benefit from a complete online learning experience with tools like the Amigo app, Prof. Ami (AI-powered mentor), digital internships, industry certifications, and the beSocial app for community engagement.

13. On-Campus Access & Events
Enjoy the best of both worlds with opportunities to attend orientation, networking meetups, and convocation at Amity’s physical campuses.

Master of Business Administration in General Management

Prerequisites

Graduation in any discipline with 40% marks (or passing an entrance test if below 40%). Sufficient knowledge and understanding of the English Language. For foreign education, a Certificate of Equivalence from the Association of Indian Universities.

Amity Online’s MBA in General Management is a two-year (four-semester) postgraduate program crafted to build versatile business leaders equipped with core competencies across Marketing, Finance, Operations, and Strategic Management. The program blends academic rigor with practical exposure, incorporating real-world case studies and live industry projects.

It empowers students to develop strategic thinking, effective leadership skills, and the ability to solve multifaceted business problems. During the second year, learners can choose a specialization area to align their education with career goals, enhancing their industry readiness and leadership potential across various sectors.

Program Highlights

Everything you need to know at a glance

Course Type

Any

Program Fees

₹1,99,000

Duration

2.0 Years

Placement Assistance

Global Ranking

#10

Language

English

Subjects & Syllabus

Semester 1:

Accounting for Managers
Managerial Economics
Marketing Management
Statistics for Management
Professional Communication

Semester 2:

Business Research Methods
Financial Management
Human Resource Management
Legal Aspects of Business
Conflict Resolution and Management

Semester 3:

Strategic Management
Management of Financial Services
Strategic Human Resource Management
Product and Brand Management
Operations Planning, Scheduling and Control
Professional Ethics
Minor Project

Semester 4:

Big Data Analytics
Digital Commerce - Reinventing Business Models
Digital Marketing
Management in Action - Social Economic and Ethical Issues
Major Project

Accreditation & Approvals

Accreditation

Not Available

No approvals available.

Top Specializations

Explore the trending domains and specializations in the industry

The top specialization for this MBA program is General Management

which covers Marketing

Finance

Operations

and Strategy

with an option to specialize further in the second year.

Financial Information

Program Fees

₹1,99,000

Scholarships

Scholarships and Fee Concessions for MBA Students 1. Persons with Disabilities (Divyaang): Scholarship Benefit: 20% fee waiver Eligibility: Must present a valid government-issued disability certificate. 2. Defence Personnel: Scholarship Benefit: 20% fee waiver Eligibility: A minimum of 2 years of service in the armed forces with a valid service ID. 3. Amity University Alumni: Scholarship Benefit: 20% fee waiver Eligibility: Must have completed a UG or PG program from Amity University. 4. Academic Merit Scholarship: Scholarship Benefit: 20% fee waiver Eligibility: Minimum 85% overall marks in the last qualifying academic degree. 5. Sports Scholarship (CHAMPS Program): Scholarship Benefit: 30% to 100% fee waiver Eligibility: Must be a recognized athlete at the state, national, or international level, with official documentation from the relevant sports authority. Additional Fee Concessions Full Program Fee Payment: Discount Offered: 8% to 12% Eligibility: One-time, upfront payment of the entire course fee. Annual Fee Payment: Discount Offered: 5% Eligibility: One-time, upfront payment of the annual course fee. Note: All scholarships are subject to document verification. Only one scholarship or discount can be availed at a time—students cannot combine multiple offers. Applicants not meeting the specified criteria may take the Instant Scholarship Test for alternative consideration.

Loan & EMI Options

Zero-cost EMI option available.

Eligibility & Duration

Program Duration: 2 Years

Eligibility Criteria

For Indian Applicants:

Open to both recent graduates and experienced professionals.
Ideal for entrepreneurs aiming to enhance their business management capabilities.
Suitable for individuals seeking global opportunities in domains such as Management, Finance, Marketing, Sales, Operations, and Logistics.
A minimum of 40% marks in a bachelor’s degree from a recognized institution is required. Applicants scoring below 40% must clear an entrance assessment to qualify.
Proficiency in English—both spoken and written—is essential.

For International Applicants:

Must hold a recognized undergraduate degree in any discipline.
Required to provide a Certificate of Equivalence from the Association of Indian Universities (AIU) to validate international qualifications for admission into Indian institutions. (Visit https://aiu.ac.in for details.)

Outcomes & Value

Is it Worth it?