The Online Bachelor of Business Administration (BBA) is a three-year undergraduate program designed to provide students with significant industry exposure and specialized domain knowledge, enabling them to align their profession with their passions. The program aims to help learners become "Specialists" and achieve a "Career by Choice" through the CIFA (Co-creation, Innovation, Focus, Alignment) model, which is structured to create high-quality degree programs. Co-creation ensures enhanced learning quality and career excellence through alignment with international academic partners and recruiting organizations. Innovation focuses on a tailored integrated industrial program that prepares students through concepts of knowing, doing, and being, introducing them to the rapidly expanding primary sector's needs internationally. The program's focus is on students seeking to gain or improve their business knowledge, abilities, and industry exposure. Alignment ensures maximum return on investment and lifelong learning through a combination of regional, international, and program-specific talents. It aims to develop qualified future professionals through a comprehensive undergraduate degree, preparing them for day-one professional readiness, offering intensive learning, industry tool usage, innovative knowledge, and a demanding career development program with mentorship.